Armadillo Studios Inc.

Campaigning With WordPress & WordCamp Calgary 2017

Yesterday, I had the pleasure of giving a talk at WordCamp Calgary 2017 called Campaigning With WordPress: Design and Story Telling Lessons From The World of Political Web Design. At the request of many attendees I’ve attached my slides for download and viewing via Slide Share below.

Thank you once again to the entire team that put on WordCamp Calgary 2017. They did a fantastic job and it was a pleasure to have the opportunity to chat about the intersection of WordPress and the Political technology world. I hope everyone had a great time at the talk.

Co-organizing and Sponsoring WordCamp 2016

For the third straight year, Armadillo Studios Inc., was a not only a sponsor of Calgary WordCamp 2016, but one of the co-organizers. This year’s edition of Calgary WordCamp built off the tremendous success of the last two years and was a two-day WordPress extravaganza for a sold out crowd of 150 attendees.

It was an honour to be apart of WordCamp 2016 and to see the WordPress community continue to grow in this amazing city. The entire organizing committee is ecstatic at the reception we received from the community once again and are incredibly thankful to all our sponsors, volunteers and speakers who made WordCamp Calgary 2016 the best one yet.

Celebrating 9 Years of Business

9 years of web design goodness

August 31st, 2015 is the nine year anniversary of Armadillo Studios Inc., so it’s time for a little reflection and celebration. Over the past nine years the Web Design world and Social Media landscape has evolved at a dramatic pace.

Here are some interesting tid-bits about when Armadillo Studios first launched:

  • Facebook was still only available for College Students and didn’t have Fan Pages, Business Pages, etc.,
  • Twitter wasn’t in existence.
  • Other tools such as Foursquare/Swarm, Groupon, Instagram, Snapchat hadn’t launched and wouldn’t launch for a couple more years.
  • WordPress was a still in version 1.5 and was considered solely a blogging platform.
  • Mailchimp wasn’t available to the public for E-mail newsletter creation.
  • Obama was still a state senator and the upcoming social media revolution in politics was barely an afterthought. Nationbuiler wouldn’t appear as an online tool for another 5 years.
  • Flash was one of the dominant methods of developing web sites.
  • The Web 2.0 phase was just kicking off and the concept of Mobile Responsive web sites wasn’t even on the communities radar.
  • … and most importantly, nobody knew who the Kadashians were at the time.

A lot has changed since Armadillo Studios was incorporated in the summer of 2007, but the commitment to quality web services and customer relations still stands. It has been a pleasure to work on a variety of exciting projects and to collaborate with a fantastic roster of great clients.

So here’s to another 9 wonderful years of web design goodness.

Co-organizing and Sponsoring WordCamp 2015

wordcampyyc2015

For the second straight year, Armadillo Studios Inc., was a not only a sponsor of Calgary WordCamp 2015, but one of the co-organizers. This year’s edition of Calgary WordCamp set a new standard for the WordCamp community, with a sold out crowd of 150 attendees, a packed after party and three solid streams of in depth WordPress content for users of all background.

It was a great pleasure to be apart of WordCamp 2015 and to see the WordPress community continue to foster in our energetic city. The entire organizing committee is ecstatic at the reception we received from the community this year and are incredibly thankful to all our sponsors, volunteers and speakers who made WordCamp Calgary 2015 the best one yet.

We’re all planning to take a few weeks off to reenergize, but we’re looking forward to make WordCamp 2016 even better. Stay tuned.

Eating S’Mores At Calgary’s CAMP Festival

Earlier this month, I had the chance to attend the inaugural “CAMP Festival”:http://campfestival.ca/ at Theatre Junction GRAND in my home town of Calgary. In conjunction with “FITC”:http://fitc.ca/, this conference was an intense two-day sprint session revolving around the fusion of art, technology, creativity and new media.

CAMP Festival 2014

Throughout the two days, attendees were bombarded with traditional sessions and intimate studios conversations revolving around the emergence of art within the technology and creative sectors. Talks touched upon topics such as _Design and Happiness_, _Big Redesigns, Tough Clients and a Lot of Work!_, _Designing the Future of Augmented Reality_, _Rich Web Experiences and the Future of the Web_.

It was a mind melting two days of uplifting discussion and idea generating conversations about the direction of Web Design and the Internet. Artists such as _GMUNK_, _James White_, and _Sarah Blake_ delved in to their own personal style influences and how they create unique work for clients and their own personal pet projects that have driven their artistic voice. While creative agency veterans such as _Anton Repponen_, _Irene Pereyena_, and _Kim Alpert_ shared their collective experiences dealing with the business side of the creative industry; discussion such topics as client relations, project budgeting, the art of the pitch and team planning and resource management.

CAMP Festival was a fantastic two days and a breath of fresh air into an otherwise stagnant local conference scene. The fusion of internationally renowned speakers and industry shakers with some of Calgary’s own local success stories, really created a unique experience. As an event it was fantastic opportunity to catch-up with every single one of our local friends from the the Calgary design community, meet some new friends and to hang out and discuss the topics that were shown throughout the day.

If CAMP Festival’s goals were to challenge and inspire the growing Calgary tech and creative industry, then mission accomplished. It goes without saying that pretty much all of the 330 people who attended this conference left with something inspiring or challenging to incorporate into their own business models or creative endeavours. For a first run conference of this magnitude, it was a pleasant and energizing surprise. So a massive thank you to all who was involved in the planning and organizing of CAMP Fest.

Plus they had S’Mores. Nothing beats a conference with Beer and S’Mores.

Check out the Social Media Stream



Co-organizing and Sponsoring WordCamp

It goes without saying that I’m a huge fan of WordPress. Not only is WordPress Armadillo’s core speciality and go to Content Management System (CMS), but it is also one of the easiest to use, intuitive and powerful tools out there for creating robust web sites. So it is with great pleasure that I get to announce that not only is Armadillo Studios a sponsor of WordCamp Calgary 2014 on June 14th, but I am also one of the core co-organizers of this year’s edition.

WordCamp Calgary 2014

If you’re unfamiliar with WordCamp Calgary, here’s a bit of an intro into the event.

WordCamp Calgary 2014 is a conference that focuses on everything WordPress. This year’s edition is planned for June 14th at Southern Alberta Institute of Technology.

This year’s conference is not only dedicated to celebrating the growing WordPress community in Calgary, but looking at how we can push WordPress to being more than just a “blogging tool”. Through a series of sessions, panels, hands-on workshops and events we are aiming to help grow the WordPress community in the city. This year’s one-day conference is jam-packed with great content for a wide spectrum of WordPress users – from content editors all the way to hard-core coders.

There is something for everyone at WordCamp Calgary 2014.

So if you interested in attending WordCamp Calgary and helping to build the great WordPress community in the city, make sure you register today!

Some Thoughts on The Canadian Ant-Spam Legislation (CASL)

Some Thoughts on CASL

Before I start, please read this:

As a web designer and e-mail marketer, these comments and thoughts are based on my interpretation of Canada’s new Anti-Spam Legislation (CASL) based on my research and conversations. Since key components of CASL kick in on July 1st of this year it is best to consult professional legal consul for clarifications on the various elements of this legislation and how it will affect your marketing operations.

For the past month I have been attending a variety of talks and having conversations with legal acquaintances on “The Canadian Anti-Spam Legislation (CASL)”:http://fightspam.gc.ca/eic/site/030.nsf/eng/home. Since this legislation posses to severely disrupt the marketing plans of many businesses and non-profit organizations, I felt it was time to jot down a few thoughts regarding the legislation and why people should pay attention.

1. What is CASL

You can read about CASL on “the government’s web site”:http://fightspam.gc.ca/eic/site/030.nsf/eng/home, but as with any legal document and government document for the average citizen the information within isn’t as clear as could be. So if you’re looking for resources in a more plain language you may want to check out these resource:

* “MillerThompson’s CASL information”:http://www.millerthomson.com/en/our-services/anti-spam-casl and “one-pager”:http://millerthomson.com/assets/files/article_attachments3/CASL-on-a-page.pdf.
* “Stephen King’s Blog Post”:http://stephdokin.com/10-tips-to-prepare-for-canadas-new-anti-spam-law-casl-starting-july-1-2014/?utm_content=buffer08bda&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
* “Elite Email’s guide to CASL”:http://www.eliteemail.com/learning-center/casl/page6.html and “CASL in plain language”:http://blog.eliteemail.com/2013/05/16/all-about-casl-canadas-anti-spam-legislation/.

There are elements of CASL that make a tonne of sense, such as rules about subscribe buttons, adding physical mailing addresses and properly representing your organization in e-mail communications. Where CASL really gets confusing is in the definition of expressed and implied consent.

2. I’ve Heard a Lot of People Talking About It, But Is CASL Really That Bad?

From an e-mail marketing and small business owner perspective, my interpretation is that CASL is bad. Really bad.

One of the most confusing elements of CASL is that by *July 1st, 2014* all senders of commercial emails (i.e. email newsletters, advertising emails, anything to do with E-Mail Marketing lists) must have received expressed consent from receivers *and* be able to prove that they received “expressed consent”:http://www.eliteemail.com/learning-center/casl/page5.html to continue sending out e-mail messages to existing subscribers. _After_ July 1st, they will not be able to ask for expressed consent for existing e-mail marketing lists.

In laman’s terms, what this means is that businesses and organizations who have spent year’s building an e-mail marketing list *need* to sent a note out to all their users and request them to send an email back of written consent saying that they agree to receive e-mails from the business or non-profit moving forward. And this has to be done by *July 1st, 2014*. After that you’re not allowed to ask for expressed consent from those lists.

Now, as any e-mail marketer knows, the average good open rate for emails is about 20-30% for a single email blast, with a click through rate between 10-15%. So knowing those numbers the likely hood of 100% of your current e-mail marketing list replying back with expressed consent will be far less. In my opinion, this will be the biggest damage that CASL imposes on to organizations, by essentially making their existing marketing lists useless.

3. No seriously, is CASL really this Bad?

Yes and in my opinion, it should be taken very seriously. I maybe just an e-mail marketer, but there are two key reactionary signs by other groups to help understand how serious this law _actually_ is.

The first indicator, is the reaction by many legal firms to CASL. For the past few weeks, many people have started receiving emails from Legal firms requesting *expressed consent* for e-mail marketing subscriptions. Given that it’s the job of legal firms to understand and abide by all aspects of the law, their serious reaction is a telltale sign about how important CASL compliance is.

The second indicator, is actually one of the key exemptions of the law. It also has to be the most comical aspect of the legislation. There is actually one group of organizations that is completely exempt from CASL and that’s *political parties*. Not to sound like a conspiracy theory nutjob, but if CASL _wasn’t a big deal and wasn’t disruptive_, I doubt a genre of organizations that rely solely on e-marketing for funding wouldn’t be exempt from CASL’s rule.

4. But I’m Using Constant Contact, Mailchimp, etc., I should be fine with CASL.

Unfortunately not. Since many of the top e-mail marketing tools out there are American based, many of them haven’t taken the proper steps to become CASL compliant. (Although, many of their existing features do cover some elements of CASL) When you factor in how small of a market Canadian subscribers are to their bottom lines and the fact that compliance with CASL rolled out within 6 months, it’s easy to understand why these top companies don’t have the proper tools in place to help Canadian marketers.

In addition, it’s also not the responsibility of Third Party providers to receive consent for e-mail marketers, that responsibility rests solely on the heads of *the sender*. So in the end hiding behind a third party provider won’t be good enough under CASL.


In the two talks I’ve attended, the most fascinating aspect of CASL has been watching the audience reaction upon understanding the key elements of the legislation. Most people’s reaction, and my own included, swayed from intense rage to out right denial.

For a legislation designed to help consumers and prevent SPAM, CASL appears to be doing more harm to business owners and non-profits than good. The fines for “CASL are pretty extensive”:http://www.davis.ca/uploads/files/CASL-Penalties.pdf and it opens the door for private litigation against companies that don’t comply, so it would be wise to make these changes. CASL should be taken seriously by all businesses and non-profits, if you have questions do your research and contact legal consul.

But do it quick, as many of the key elements of this legislation kick in just over a month.