Armadillo Studios Inc.

Co-organizing and Sponsoring WordCamp 2015

wordcampyyc2015

For the second straight year, Armadillo Studios Inc., was a not only a sponsor of Calgary WordCamp 2015, but one of the co-organizers. This year’s edition of Calgary WordCamp set a new standard for the WordCamp community, with a sold out crowd of 150 attendees, a packed after party and three solid streams of in depth WordPress content for users of all background.

It was a great pleasure to be apart of WordCamp 2015 and to see the WordPress community continue to foster in our energetic city. The entire organizing committee is ecstatic at the reception we received from the community this year and are incredibly thankful to all our sponsors, volunteers and speakers who made WordCamp Calgary 2015 the best one yet.

We’re all planning to take a few weeks off to reenergize, but we’re looking forward to make WordCamp 2016 even better. Stay tuned.

Eating S’Mores At Calgary’s CAMP Festival

Earlier this month, I had the chance to attend the inaugural “CAMP Festival”:http://campfestival.ca/ at Theatre Junction GRAND in my home town of Calgary. In conjunction with “FITC”:http://fitc.ca/, this conference was an intense two-day sprint session revolving around the fusion of art, technology, creativity and new media.

CAMP Festival 2014

Throughout the two days, attendees were bombarded with traditional sessions and intimate studios conversations revolving around the emergence of art within the technology and creative sectors. Talks touched upon topics such as _Design and Happiness_, _Big Redesigns, Tough Clients and a Lot of Work!_, _Designing the Future of Augmented Reality_, _Rich Web Experiences and the Future of the Web_.

It was a mind melting two days of uplifting discussion and idea generating conversations about the direction of Web Design and the Internet. Artists such as _GMUNK_, _James White_, and _Sarah Blake_ delved in to their own personal style influences and how they create unique work for clients and their own personal pet projects that have driven their artistic voice. While creative agency veterans such as _Anton Repponen_, _Irene Pereyena_, and _Kim Alpert_ shared their collective experiences dealing with the business side of the creative industry; discussion such topics as client relations, project budgeting, the art of the pitch and team planning and resource management.

CAMP Festival was a fantastic two days and a breath of fresh air into an otherwise stagnant local conference scene. The fusion of internationally renowned speakers and industry shakers with some of Calgary’s own local success stories, really created a unique experience. As an event it was fantastic opportunity to catch-up with every single one of our local friends from the the Calgary design community, meet some new friends and to hang out and discuss the topics that were shown throughout the day.

If CAMP Festival’s goals were to challenge and inspire the growing Calgary tech and creative industry, then mission accomplished. It goes without saying that pretty much all of the 330 people who attended this conference left with something inspiring or challenging to incorporate into their own business models or creative endeavours. For a first run conference of this magnitude, it was a pleasant and energizing surprise. So a massive thank you to all who was involved in the planning and organizing of CAMP Fest.

Plus they had S’Mores. Nothing beats a conference with Beer and S’Mores.

Check out the Social Media Stream



Some Thoughts on The Canadian Ant-Spam Legislation (CASL)

Some Thoughts on CASL

Before I start, please read this:

As a web designer and e-mail marketer, these comments and thoughts are based on my interpretation of Canada’s new Anti-Spam Legislation (CASL) based on my research and conversations. Since key components of CASL kick in on July 1st of this year it is best to consult professional legal consul for clarifications on the various elements of this legislation and how it will affect your marketing operations.

For the past month I have been attending a variety of talks and having conversations with legal acquaintances on “The Canadian Anti-Spam Legislation (CASL)”:http://fightspam.gc.ca/eic/site/030.nsf/eng/home. Since this legislation posses to severely disrupt the marketing plans of many businesses and non-profit organizations, I felt it was time to jot down a few thoughts regarding the legislation and why people should pay attention.

1. What is CASL

You can read about CASL on “the government’s web site”:http://fightspam.gc.ca/eic/site/030.nsf/eng/home, but as with any legal document and government document for the average citizen the information within isn’t as clear as could be. So if you’re looking for resources in a more plain language you may want to check out these resource:

* “MillerThompson’s CASL information”:http://www.millerthomson.com/en/our-services/anti-spam-casl and “one-pager”:http://millerthomson.com/assets/files/article_attachments3/CASL-on-a-page.pdf.
* “Stephen King’s Blog Post”:http://stephdokin.com/10-tips-to-prepare-for-canadas-new-anti-spam-law-casl-starting-july-1-2014/?utm_content=buffer08bda&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
* “Elite Email’s guide to CASL”:http://www.eliteemail.com/learning-center/casl/page6.html and “CASL in plain language”:http://blog.eliteemail.com/2013/05/16/all-about-casl-canadas-anti-spam-legislation/.

There are elements of CASL that make a tonne of sense, such as rules about subscribe buttons, adding physical mailing addresses and properly representing your organization in e-mail communications. Where CASL really gets confusing is in the definition of expressed and implied consent.

2. I’ve Heard a Lot of People Talking About It, But Is CASL Really That Bad?

From an e-mail marketing and small business owner perspective, my interpretation is that CASL is bad. Really bad.

One of the most confusing elements of CASL is that by *July 1st, 2014* all senders of commercial emails (i.e. email newsletters, advertising emails, anything to do with E-Mail Marketing lists) must have received expressed consent from receivers *and* be able to prove that they received “expressed consent”:http://www.eliteemail.com/learning-center/casl/page5.html to continue sending out e-mail messages to existing subscribers. _After_ July 1st, they will not be able to ask for expressed consent for existing e-mail marketing lists.

In laman’s terms, what this means is that businesses and organizations who have spent year’s building an e-mail marketing list *need* to sent a note out to all their users and request them to send an email back of written consent saying that they agree to receive e-mails from the business or non-profit moving forward. And this has to be done by *July 1st, 2014*. After that you’re not allowed to ask for expressed consent from those lists.

Now, as any e-mail marketer knows, the average good open rate for emails is about 20-30% for a single email blast, with a click through rate between 10-15%. So knowing those numbers the likely hood of 100% of your current e-mail marketing list replying back with expressed consent will be far less. In my opinion, this will be the biggest damage that CASL imposes on to organizations, by essentially making their existing marketing lists useless.

3. No seriously, is CASL really this Bad?

Yes and in my opinion, it should be taken very seriously. I maybe just an e-mail marketer, but there are two key reactionary signs by other groups to help understand how serious this law _actually_ is.

The first indicator, is the reaction by many legal firms to CASL. For the past few weeks, many people have started receiving emails from Legal firms requesting *expressed consent* for e-mail marketing subscriptions. Given that it’s the job of legal firms to understand and abide by all aspects of the law, their serious reaction is a telltale sign about how important CASL compliance is.

The second indicator, is actually one of the key exemptions of the law. It also has to be the most comical aspect of the legislation. There is actually one group of organizations that is completely exempt from CASL and that’s *political parties*. Not to sound like a conspiracy theory nutjob, but if CASL _wasn’t a big deal and wasn’t disruptive_, I doubt a genre of organizations that rely solely on e-marketing for funding wouldn’t be exempt from CASL’s rule.

4. But I’m Using Constant Contact, Mailchimp, etc., I should be fine with CASL.

Unfortunately not. Since many of the top e-mail marketing tools out there are American based, many of them haven’t taken the proper steps to become CASL compliant. (Although, many of their existing features do cover some elements of CASL) When you factor in how small of a market Canadian subscribers are to their bottom lines and the fact that compliance with CASL rolled out within 6 months, it’s easy to understand why these top companies don’t have the proper tools in place to help Canadian marketers.

In addition, it’s also not the responsibility of Third Party providers to receive consent for e-mail marketers, that responsibility rests solely on the heads of *the sender*. So in the end hiding behind a third party provider won’t be good enough under CASL.


In the two talks I’ve attended, the most fascinating aspect of CASL has been watching the audience reaction upon understanding the key elements of the legislation. Most people’s reaction, and my own included, swayed from intense rage to out right denial.

For a legislation designed to help consumers and prevent SPAM, CASL appears to be doing more harm to business owners and non-profits than good. The fines for “CASL are pretty extensive”:http://www.davis.ca/uploads/files/CASL-Penalties.pdf and it opens the door for private litigation against companies that don’t comply, so it would be wise to make these changes. CASL should be taken seriously by all businesses and non-profits, if you have questions do your research and contact legal consul.

But do it quick, as many of the key elements of this legislation kick in just over a month.

Bringing To Life The YMCA Calgary’s Annual Report

One of the things I love to do is help people tell the story of their businesses or organizations online. Whether it’s through creating a social media strategy, building a new web site or crafting a customized micro site. Earlier this month Armadillo Studios was asked by The YMCA Calgary to help them bring to life their “2013 Annual Report”:http://annualreport.ymcacalgary.org/.

ymcaannualreport2013-1

The project consisted of tying together the stories, marketing material, YouTube videos and important financial data of their year end report with a customized illustration by local artist Mark Murias to help showcase the organization’s vision for the upcoming year. Working together with the YMCA’s communications team we developed a very cool interactive _Where’s Waldo_ micro site leveraging HTML5 animations and some useful modal JQuery scripts to help create a unique experience for their passionate supporters.

ymcaannualreport2013-2

When users arrive at the site they are greeted by a beautiful illustrative collage of the city and a series of clickable links that open up to personal testimonials of the YMCA’s impact, beautiful visualizations of the YMCA, videos of the executive team and links to important elements within the YMCA’s web site. As mentioned, the site has a wonderful and playful _Where’s Waldo_ vibe, where users can scour the illustration to find the click points. It’s great representation of the YMCA and how important it is to the community.

It was such a pleasure to work with the Communications team at The YMCA and to be part of this big milestone.

The Twitterfication of Facebook and The Facebookification of Twitter

This post has been re-posted from Armadillo’s President’s personal web site as it touches upon a subject that we’re currently very interested in. We hope you enjoy this post and if you have any questions feel free to contact us at any time.

So it’s been a while since I’ve written or talked about the state of the Social Media sphere on the old c.t.overdrive. Frankly, in regards to the world of Social Media there really hasn’t been a change big enough to warrant a post and plus there are thousands, upon thousands, upon thousands of Social Media Experts writing about the latest social media gaff or trend.

But today I received my updated Twitter profile, which although incredibly snazzy looks eerily similar to something… but I can’t put my finger on it.

Oh yes, it looks incredibly similar to my Facebook profile.

The Facebookification of Twitter and the Twitterfication of Facebook

Yes, it’s official the Twitterfication of Facebook and the Facebookification of Twitter are finally complete.

Now, to be honest the change in both Twitter and Facebook isn’t really that ground breaking. Both Twitter and Facebook have been working to incorporate the UX/UI benefits of their two successful offspring networks for quite sometime. For Twitter it’s been working to adopt ideas from Medium and Facebook with it’s ever popular Instagram. While these sorts of changes are technically dramatic given the scale of both networks, these alone are really just cosmetic and minor functionality changes to adapt to the changing design aesthetic and functionality demands of our internet usage. I wouldn’t say they’re ground breaking changes that warrant a blog post.

But in my opinion, this change really does signal something else. To me this solidifies the end of Social Media phase of the Internet’s evolution. Similar to how the explosion and dominance of Social Media killed the Web 2.0 phase, we have officially reached peak Social Media.

Let me put it this way, with the two largest Social Media golden childs (Twitter and Facebook) working to mimic their network’s UI and interactions after their competitor’s and spending more time focusing on becoming a key communication channels and personal data resources rather than on social innovation, where is the future of Social Media heading?

Think about it, when was the last time a new social network really disrupted the online social space? I would say we haven’t seen any real innovation in the realm of Social Media since Instagram and that is at least five years old. Does anyone think that there is a Social Media network like Twitter, Facebook, YouTube, Instagram or even Foursquare that will revolutionize the way we use the internet in the same way?

Maybe, but I’m not seeing it right now.

Now don’t get me wrong, Humans and Society will always Innovate. It’s in our nature. And for me to say otherwise would make me sound like the guy who proclaimed that we should shut down the patent office because nothing will surpass the Fax machine. But right now with the way in which Start-ups, Entrepreneurs and Innovators are focusing their attention it doesn’t seem like we’ll ever see a time period of crazy innovation and evolution in the Social Media atmosphere like we did towards the end of the 2000s, when everything changed.

I guess what I’m getting at is a question that is asked of me a lot nowadays and that is What is the next big Facebook, Twitter, etc? To me I don’t think there is anything on the horizon. To me we’ve come to the end of the golden age of the Social Media phase.

Will there be something new in the future. I can almost guarantee it, but it won’t be a social network like we’re used to. That phase of the internet is over.

Revamped and Ready To Go!

Oh, Hello! Welcome to the revamped Armadillo Studios Inc.

Some of you may have noticed the soft launch of the site in late November, but now that 2014 has crept upon us I felt it was time to make the new redesign official.

Armadillo Studios Redesign v.3

Yes, this new redesign is a massive change for the company and only the third switch up since I started this outfit way back in 2007. The new look is designed to showcase the evolution of Armadillo Studios from a broad and idealistic multi-contractor shop to a focused and specialized WordPress, Social Media and E-mail marketing outfit. The added benefit of this new redesign, is not only does Armadillo have a brand spanking new look, but also a more specialized business direction.

Armadillo Studios’ new mantra is to help Businesses. Non-profits and Political Organizations achieve their online goals through customized WordPress and NationBuilder web sites, grass roots based Social Media campaigns and personalized E-mail Marketing Campaigns. IF you haven’t noticed, it’s plastered all over the new site and branding. While I won’t pretend that these three areas of services are ground breaking by any stretch of the imagination, I do hope that by focusing on these three avenues, I can further improve upon the great service Armadillo Studios’ has been providing over the past few years.

Armadillo Studios Version 3

And while you’re browsing around the site, you may also note that the new site better reflects Armadillo’s true structure. The site now acts as more of a professional portfolio site for myself and my two and a half compadres. You can read the new bios on the about page to find out more about Armadillo Studios or check out the long standing corporate blog for the most recent projects and articles.

Oh, and in addition to a brand new web site and redesign, I have also launched Armadillo’s first new email newsletter. This new monthly newsletter will focus on the latest web sites launches and blog posts. It’s a simple way to keep our clients, friends and unsuspecting family members up to date with the latest adventures.

I hope you enjoy the new vibe and I welcome any feedback you may have. Feel free to sign up for the newsletter below or follow armadillo on Facebook and Twitter. Over the next few weeks there will be even more changes to the site as the second phase of the redesign takes place. The first order of business is to add some mobile responsive magic and to also provide a new level of detail for Armadillo’s Services.

Thanks for taking the time to catch up with Armadiilo.

Cheers,

Connor Turner

Two New Blogs To Kick-off the Summer Months

The old Armadillo Blog has been rather quiet the past comple of months, as I put some of the finishing touches on a massive redesign of our web site and the finishing touches on a couple of campaign sites for the upcoming civic election in Calgary. In the meantime, I figured it would be good to do a dual post to catch-up with two really cool personal blog redesigns that were launched over the past two months for two incredibly smart entrepreneurs. Those sites of course are the redesign of “Leah Lawrence’s personal blog”:http://www.leahlawrence.ca/ and the redesign of Sarah Blue’s Get Mommy Some Gin. (Read More…)