Here’s a quick question for small businesses to consider; why is the news of “Roger’s decision to finally support the iPhone in Canada”: important news for your business?

Well, ponder this. Apple’s iPod popularity over the past few years has been well document and it’s dominance on the portable music market in Canada is undeniable. With Roger’s decision to finally support the iPhone in Canada, Apple seems poised to once again alter the dynamics of the prosperous Cellular phone market. But more importantly for the iPhone to work, there needs to be a major shift in wireless cell phone data rates in Canada; thereby making it cheaper and easier for people to surf the web on the their cell phones.

It is this element of Rogers’ announcement that is critical news for your business. As data rates decreases and the technology for cell phone based web browsing grows; users will be doing more surfing away from the comforts of home or their office. Instead, users will be surfing the net waiting for flights or on their daily commute. Heck they could be checking their email while at a concert or twittering their friends about the night’s activities.

With one of the highest rates of broadband usage in the world, Canadians already spend a majority of their time surfing the net. Whether it’s at work or at home. Simply put – we are a wired nation. Now with reduced cell phone data rates, the ability to surf the net from any location will allow users more time to browse the internet. That’s where it be comes imperative that your web site is designed with cell phone browsers in mind.

No mater what type of business you run, your web site needs to be compatible with all browsers. More importantly *your web site* must be compatible with Safari and Opera browsers (The common iPhone browsers) and mobile devices in general. The best way to ensure your site is compatible is to have it developed in Web Standards or in an HTML/CSS combo. A complicated Flash web site will not function as well in mobile browser and will not provide users with the information they need. While a CSS/Web Standards based site will still provide both regular desktop users and mobile users with the information they both need.

Armadillo Studios already builds our web sites with mobile devices in mind. But as the demand for the iPhone increases we will be moving towards “enhancing our sites”: to fully embrace mobile technology. If you are interested in adapting your web site for the mobile web, give us an email at