Saturday’s adventure in SXSW started off with two interesting talks, well it actually started with a trip to “Taco Shack down the street”: for breakfast tacos.

The first session dealt with “speed times and how to improve web site loading issues”: While the second panel of the day “dealt with the difference between print content and how the speed of the web has lost some of the design of print technology”: Neither one was a show stopper, but both provided some great ideas on how to technically improve web site loading times and some neat ideas of transposing the beauty of magazine design in to blog posts.

The Keynote by Tony Hsieh was a one of the best opening day remark sessions in recent memory.

For those unfamiliar with Tony, he is the CEO and brain trust behind “”: a large online shoe company that has built and banked its reputation on exceptional customer service.

“Tony’s keynote was widely entertaining and enthralling”: It was a great conversation on how to balance the pressures of becoming a large business and answering to the balance sheets with building a great company based on a strong principal of great company culture. It was interesting to hear about their $2,000 offer to quit during training and concepts like using “Twitter to foster an internal corporate community”:

If your curious a graphical representation of Tony’s Talk can be found on “the main interactive site.”:


The final conversation of the afternoon was hosted by Jeffery Zeldman on “the transition from Freelance to an Agency”: This was an inspirational session filed with great tips for companies in the middle of the transition from a small freelance agency to a big 5-10 person agency.

SXSWisEASY Experiment

And finally what would a SXSW conference be with out a bit of a Social experiment?

Well, the SXSWisEASY collective spent our free time on “Saturday launching out own little experiment.”: we’ve handed out 8 disposable cameras to random people at SXSW and we are asking them to take five-six photos and then passing the camera on to completely random SXSW stranger. Once the camera is finished people will return them to us and we’ll post their images online for people to use.

We’re pretty excited about the idea and think we’ll have some interesting photos from people.