SXSW10: The Big Trend is Web Typography
Without question the big stir in the design world at SXSW 2010 is the emergence of *Web Typography*.
For those unfamiliar, the web design world has been stuck in a conundrum for the past 10 years, as the only typography options universally available for web sites has been incredibly limited. In truth, Web Designers have only been able to use five very basic fonts to build web sites. Which is akin to forcing a painter to paint a portrait with three colors. So without question it has been one of the biggest stumbling blocks for the design community.
*But 2010 has changed all of that*
At least “four of the sessions at SXSW have dealt with this topic and the emergence of new technologies”:http://my.sxsw.com/search/event_results?q=Web+typography, ranging from dealing with the legalities of embedding web fonts to the the variety of tools which are emerging.
Two of the panels, that I’ve attended at SXSW have been incredibly informative. The first panel from “Samantha Warren, entitled Getting Stoked on Web Typography”:http://my.sxsw.com/events/event/712 was an incredibly inspiring session. It dealt with various new techniques and sources of inspiration that designers can leverage to kick their design into the next level. The second was from “Jason Cranford Teague of Fluid Typography”:http://my.sxsw.com/events/event/502, which was a brilliant crash course in the logistics and theory of Web Typography.
This is definitely a trend that is going to improve the beauty of the web. So keep an eye out for Team Armadillo and our upcoming projects, as we’ll be working to incorporate Web Typography in the next few projects releases.