SXSW10: Twitter Launches The @Follow Platform
Much will be said about yesterday’s keynote speaker with “Evan Williams”:http://www.twitter.com/ev. Unfortunately, most of it will revolve around the horrible nature of the interview format and “the mass exodus from the panel”:http://techcrunch.com/2010/03/15/sxsw-keynote-ev-williams-umair-haque/. But the big news is that Twitter has “officially launched a new development platform”:http://blog.twitter.com/2010/03/anywhere.html, which will allow more web site integration for web site owners.
In laymen’s terms, Twitter is trying to “compete with Facebook’s Connect (That blue button that you see everywhere) to allow seemless integration of twitter accounts into 10 major web sites”:http://techcrunch.com/2010/03/15/twitters-new-at-anywhere-platform-allows-for-deeper-integration-into-third-party-sites/. Essentially, this will make Twtter as easy to integrate into web sites as Facebook Connect is. Which will be an incredibly interesting revelation to watch and will alter how information is shared on Twitter.
But what does it mean for smaller web sites with smaller budgets?
_Eventually_, this tool will allow a more seamless integration of twitter into your users viewing patterns. Which in turn will mean that it will be even more important to have an established Twitter presence for your company, blog or non-profit organization. With a simple click, users will be able to tweet directly to your company’s twitter account without having to bounce back to there twitter tools. It’ll streamline the ability for users to interact and comment on your web site, giving your blog or news posts better interaction with your potential clients.
Now, this is all based on one talk, but it something to keep an eye out for and shoudl be more of push to integrate your business with Twitter.