In 2007, Armadillo Studios was approached by the Enermatix consulting firm to develop an online identity and corporate brand. Within a couple of months we had provided a functional web site, a unique logo and the company’s promotional products.
Fast forward to 2009 and Armadillo Studios is happy to continue our relationship with Enermatix Inc. with the release of their new redesign.
The initial branding and corporate web site for Enermatix Inc. embraced a vibrant color scheme and a simple navigation, but after a few years it became apparent that the identity needed a small tweak; something to improve the web site’s usability and overall feel.
By inverting the color scheme of the initial web site, the new Enermatix Inc. site embraces a softer and more open feel. By enlarging the text and removing the boxy layout, this new design showcases a more approachable Enermatix Inc.
In addition, we have improved the navigation and placed key informational elements (recent articles, team profiles and contact information) on each page to allow potential clients easier access to the company. Elements of the Enermatix philosophy have also been showcased with graphical blurbs to grab the readers attention. Armadillo Studios has also improved the Search Engine Optimization to garnish a stronger audience for the company.
Armadillo Studios is once again proud to team-up with Enermatix Inc. to help improve the company’s image and to help enhance their bottom line.
Monday’s panels took on a very visual tint.
Opening the day was the arrival of the Texas Sun and a panel called Shift Happens: Moving from Pictures to Words. The panel featured some of the core brains behind the great CommonCraft explanation videos and VizTalk , two companies that are transforming how we explain complex issues and concepts by utilizing our basic need for visualization.
The entire talk resided around how corporations can utilize simple drawings and images to covey the complexity of ideas. Whether it is a brainstorming session on a company vision or to define a complex set of corporate strategies, the companies featured in this panel are aligning themselves with corporate companies to produce visual elements that make it easier for their customers or employees to understand.
A great example of this concept from the work that Sunni Brown is doing via VizTalk. I’ve embedded a couple pieces of her work to give an example.
The second panel of note was the final panel of the day called Color Angels: It’s Not Just Black & White featuring three of the top Women Designers in the world. Of note was Veerle one of the most brilliant designers in the industry and an inspiration to Armadillo Studios.
This panel discussed the use of Color in Web Design to help usability, resolve culture color difference and to enhance a corporation’s branding. The discussion touched upon ideas regarding the cultural differences in colour recognition and techniques to allow color blind users to read your web site.
As a designer these colour issues are sometimes forgotten. An example that was given was the difference in color layouts for a Chinese Wedding web site where Red means fortune, while the color white tends to represent death. Which is counter intuitive to North American tradition. Then the panel wrapped up by examining some case studies in colour design and the latest trends in the industry.
And with that the third day of panels was closed. With the sun shinning and the annual Big British Meet-up and the NXNW SXSW really kicked off.