Armadillo Studios Inc.

Shopping For a Web Site? Part 1

We’re pretty sure that there are dozens upon, dozens of articles dedicated to this topic. And we’re sure advice on building and purchasing a web site has been covered at nausea by “dozens of companies”:http://www.cairril.com/articles/webdesigner.html. But we here at Armadillo Studios thought we’d provide our own little spin on the topic. So here is the first part of our three part series:


*Shopping For a Web Site? Six Useful Tips for Businesses Looking to Set-Up a Web Site.*

1. What Should You Look for in a Designer/Studio?

First and foremost when looking to hire a Web Designer/Studio, you have to remember that you are not paying for the Web Site itself, but for your _Design Studio (or Designer’s) experience and time_.

This is probably the biggest conceptual block we run across when people inquire about our services.

It is a given that most of our economy functions by paying for physical products. For example, a basic white T-shirt has universally accepted cost of about $15 dollars, so you expect to pay anywhere between $10-20 dollars for your basic run of the mill white T-Shirt. If you pay $1.50 for the T-shirt you know its bad quality and you would only pay $200 for a white T-shirt if it was something really, really special.

Unfortunately, Web Site Design is *a service* rather than a product based industry. Sure your Web Designer/Studio will produce a product (_A Web Site, Business Cards, Banners, etc.,_), but the price you’ll be paying is for the _service the company provides_, rather than the web site itself. While that might appear to be the same thing as the T-Shirt examples, the truth is that they are two different ideas.

So with that in mind, a web site from a large established design firm is going to cost you far more than the same web site from a struggling freelancer. It could be the same amount of pages, content and functionality, but again you’re paying for *their* experience, expertise and time.

It’s best to find a studio/designer that you feel comfortable with. Explore their portfolio and previous work. Visit the sites they have previously built. Look to see how active these sites are? Are the current customers using these sites on a constant basis? Search the designer/studio’s name in your favorite Search Engine. Do they have any published articles or blog posts that explain some of their philosophies?

*Armadillo Tip*: _The business cards of any potential studio/designer are a great gauge of the type of product you can expect._

_The swankier and more detail orientated the appearance of the business cards the greater likely hood of a decent product. Rounded corners, imaginative colors, a good stock quality, and a nice finish will demonstrate their commitment to detail. Also be sure to check their email address. Is it a generic email address (hotmail.com, gmail.com, or yahoo.com) or is it a company email address. A studio/designer with their own domain and email address is more likely to provide you with a great product. Plus, if they can’t even create-up their own email account, what makes you think they’ll be able to set-up an account for you?_

2. So How Much Should You Spend on a Web Site?

The first thing you’ll notice about every _studio/agency web site_ is that they *never* reveal their rates and or have a *fixed price for a web site*.

It may seem like that we only do this to be elitist and mysterious; but the truth of the matter is you can’t put a standard quantitative price on our industries services.

For example a four page web site can potentially require far more billable hours than a 10-15 page web site. It all depends on the features, layout, requirements and design. Therefore most reputable companies won’t provide a flat rate, but will charge a hourly rate based on the requirements.

Does that answer the question? Not really? Okay.

So if your looking for a good quality web site, one that will let you standout above your competition, expect to pay somewhere in the *thousands rather than hundreds*. Be very weary of any company that promises a site and hosting for $500. It will be a waste of money, a major headache and you’ll eventually have to contact a more established studio/designer in a few months.

Trust us on this we’ve rescued a few clients in the two years that we’ve been operational.

*Armadillo Tip*: _If you need a web site and you don’t have that much money to spend, we suggest that you stake out your nearest Art College/Graphic Design school._

_Hey! Art school is expensive and those plus those kids are dying for experience. They’ll be able to provide you with some high quality work for a little bit of cash and another piece to bump up their portfolio_.

The 2nd article in this series will discuss “The Difference between Flash & HTML web sites and What Trends you need to know about”:https://www.armadillostudios.ca/shopping-for-a-web-site-part-2/.

Stampede Wallpapers 2008: YEE-HAW!

Well, since it is the first week in July and we just happen to be proud Calgarians; we here at Armadillo thought it would be a good idea to spread some of Alberta’s famous western hospitality.

So for everyone’s enjoyment here is our free Calgary Stampede wallpaper, which features “Veer’s custom Calgary Font”:http://www.veer.com/products/typedetail.aspx?image=UMT0000326 and “GoMedia’s Western Vector Pack”:http://gomedia.us/arsenal/#set9.

Download: 1920 x 1200 version
Download: 1600 x 1200
Download Both in a Zip File

Oh my! Free Armadillo WallPaper!

So it’s been a while since we had a little fun on the old Armadillo Corporate Blog. So we thought we’d whip up a little treat for our clients and regular readers.

That’s right we’ve created a our first official Armadillo Studios Inc. Wallpaper featuring our own little mascot Millo.

That’s right our first official wallpaper! And if things go right we’ll whip up a few more over the next few weeks.

So if you want our good friend Millo on your desktop just download him below.

Download: 1920 x 1200 version
Download: 1600 x 1200
Download Both in a Zip File

CalgaryPuck Revamped

With the aid of various members of their online community, Armadillo Studios is very proud to release to the world a new revamped version of the popular “CalgaryPuck.com”:http://www.calgarypuck.com.

As the largest online community for Calgary Flames Fans, “CalgaryPuck.com”:http://www.calgarypuck.com is a critical resource for many. On any given moment, thousands of loyal and dedicated hockey fans are utilizing their “extensive forums”:http://forum.calgarypuck.com to discuss a variety of topics and reading about the latest Flames game or draft pick on their news feed.

As a volunteer driven site, CalgaryPuck.com was in desperate need of a dramatic overhaul and web 2.0 update. With the help of the owners and members of the community; The Armadillo Team developed a customized WordPress theme which enhanced the readability of the site, while enabling a more natural navigation. This new theme also incorporates a snapshot of the activity on the popular forums and better integrates the site’s advertising demands. In addition, the Content Management System has simplified article publishing, while creating a usable RSS feed for frequent readers.

Armadillo Studios was proud to work with CalgaryPuck and is happy to contribute to this engaging community.

iPhone Arrives in Canada

Here’s a quick question for small businesses to consider; why is the news of “Roger’s decision to finally support the iPhone in Canada”:http://www.reportonbusiness.com/servlet/story/RTGAM.20080429.wrogersstaff0429/BNStory/Business/?page=rss&id=RTGAM.20080429.wrogersstaff0429 important news for your business?

Well, ponder this. Apple’s iPod popularity over the past few years has been well document and it’s dominance on the portable music market in Canada is undeniable. With Roger’s decision to finally support the iPhone in Canada, Apple seems poised to once again alter the dynamics of the prosperous Cellular phone market. But more importantly for the iPhone to work, there needs to be a major shift in wireless cell phone data rates in Canada; thereby making it cheaper and easier for people to surf the web on the their cell phones.

It is this element of Rogers’ announcement that is critical news for your business. As data rates decreases and the technology for cell phone based web browsing grows; users will be doing more surfing away from the comforts of home or their office. Instead, users will be surfing the net waiting for flights or on their daily commute. Heck they could be checking their email while at a concert or twittering their friends about the night’s activities.

With one of the highest rates of broadband usage in the world, Canadians already spend a majority of their time surfing the net. Whether it’s at work or at home. Simply put – we are a wired nation. Now with reduced cell phone data rates, the ability to surf the net from any location will allow users more time to browse the internet. That’s where it be comes imperative that your web site is designed with cell phone browsers in mind.

No mater what type of business you run, your web site needs to be compatible with all browsers. More importantly *your web site* must be compatible with Safari and Opera browsers (The common iPhone browsers) and mobile devices in general. The best way to ensure your site is compatible is to have it developed in Web Standards or in an HTML/CSS combo. A complicated Flash web site will not function as well in mobile browser and will not provide users with the information they need. While a CSS/Web Standards based site will still provide both regular desktop users and mobile users with the information they both need.

Armadillo Studios already builds our web sites with mobile devices in mind. But as the demand for the iPhone increases we will be moving towards “enhancing our sites”:http://www.bittbox.com/general-web-design/have-a-website-its-time-to-add-a-webclip-icon/ to fully embrace mobile technology. If you are interested in adapting your web site for the mobile web, give us an email at info@armadillostudios.ca.