Armadillo Studios Inc.

The Procrastination Equation: A New Book and An Exciting New Redesign

In conjunction with the launch of his new book, *The Procrastination Equation*, Team Armadillo is incredibly excited to showcase the new online home of “Dr. Piers Steel”:http://webapps2.ucalgary.ca/~steel/.

Dr. Steel is one of the world’s foremost researchers and speakers on the science of motivation and procrastination. Towards the end of last year, Dr. Steel approached Armadillo Studios to see if we could help him update and transform his personal web site. He was looking to not only promote his upcoming book, but to also create a new venue to create an ongoing dialogue about Procrastination.

Using our extensive knowledge of the WordPress CMS, we set about redesigning a brand new site for Piers. This new site, which was launched a little under a month ago, is quickly becoming an exciting new resource for everything related to Procrastination.

Not only does the site feature Pier’s new book, but it also provides a wealth of innovative features to enhance the user experience. From a Facebook integrated version of the ever-popular “The Measure My Procrastination Survey”:http://webapps2.ucalgary.ca/~steel/the-procrastinus-survey/ to the inclusion of two site skins to showcase both the _American_ and _Canadian_ editions of the book; this new site is designed to push the envelop of the standard _literary_ web site.

We wish Pier’s all the best with the big book launch this week and we look forward to the continued evolution of “procrastinus.com”:http://www.procrastinus.com.

The Canadian Legacy Project Launches with Two Great Events

Earlier this month we teamed up with members of the Howard family and “The Event Group”:http://www.theeventgroup.ca to launch the new online home of the “Canadian Legacy Project”:http://www.canadianlegacy.org.

The Canadian Legacy Project is a new non-profit foundation dedicated to _improving the lives of disadvantaged youth, seniors and veterans and mobilize collective action in celebrating the legacy_.

The Canadian Legacy Project is in it’s first year of existence and is already working to help local Calgarians with the “Seniors Day Out this past September”:http://www.canadianlegacy.org/seniors-day-out and also “the 4th annual Veterans Food Drive”:http://www.canadianlegacy.org/events which will take place in November.

To help establish the foundation and build a strong following, we went about designing a unique identity for the web site. One that would invoke a sense of pride and honored tradition. As the main portal for information regarding the foundation, we wanted to create an engaging layout while also making it easy to navigate. We also utilized large colourful buttons to draw the users attention to some of the more important aspects of the site – such as the volunteer, donate and event pages.

We also established a soft and professional colour palette, with a combination of light greys and steel blue. We also created a unique maple leaf medallion logo for the Project as a way to reinforce the project’s commitment to Canadian Veterans, Seniors and our cherished past of servitude.

We are extremely excited to be working with the Canadian Legacy and to help them achieve their online goals. We look forward to seeing the foundation grow over the next months and to see the uplifting change that they plan to bring to our community.

_Sidenote: In November The Canadian Legacy Project will be working with Crown Surplus on the fourth annual Veterans Food Drive. Please check into the site over the next couple of weeks as the foundation begins providing more detailed information regarding the drive_.

Louie Van Amstel’s Ballroom With A Twist Launches

Armadillo Studios is incredibly excited to announce the launch of our latest project – The Canadian tour site for “Dancing with the Stars’ Louie Van Amstel’s production of Ballroom with a Twist”:http://www.ballroomwithatwist.com.

In conjunction with Calgary’s “Event Group”:http://www.eventgroup.ca and “Innovative Events”:http://www.innovativeevents.ca/, we set out to create a unique and exciting one-stop informational site for the upcoming 2010 Canadian tour. Building off the current excitement surrounding ballroom and professional dancing, we wanted to create a design aesthetic which encompasses the passion that Louie Van Amstel brings to all of his projects. Using a combination of bold pastel colors and a variant of glowing light streams, we created a vibrant mosaic to create a sense of excitement.

As a single page site, our next goal was to utilize as much of the screen real-estate as possible to provide users with the maximum amount of information. A dual column layout provides potential concert goers with a simple introduction to Louis Van Amstel’s production with an accompanying list of the 10 Canadian dates.

Then we created three secondary sections to promote the show’s star performers – Evan Lysacek and David Hernandez – while also allowing users to sign-up for email notifications on advanced ticket sales or to share the tour with their facebook friends.

Louise Van Amstel’s Ballroom with a Twist Canadian tour is set to launch this October and we are more than excited to be a part of this unique experience.

So, if you’re a fan of Dancing with the Stars or Louise Van Amstel, now’s your chance “to see both in a city near you”:http://www.ballroomwithatwist.com.

The Lazy H Ranch Project

The second of our big releases this month is a property site for “The Lazy H Ranch”:http://www.ranchforsalevail.com.

Earlier this month we were approached by Howlyn Properties to help them create a new site to showcase a “vacation ranch property for sale near beautiful Vail, Colorado”:http://www.ranchforsalevail.com. They wanted to keep with the structure of a previous property site, but build upon the structure to make it more appealing to their selling demographic and to provide key information to potential investors.

We set out to create a rustic western colour palette with dark browns and tarnished yellows for the new site. Then we imposed some _lumography photoshop elements_ on selected photos to give them a vibrant nostalgic feel – with a goal of showcasing the down-home western comfort and livability which exudes out of The Lazy H Ranch property.

The next step was to build upon the chosen site structure, by incorporating a simple jquery image slider and a fancybox gallery for the photos of the property. Each of these enhancements was developed to showcasing the lush qualities of this stunning property.

The final major enhancement to the site was to build customized Google maps which would give users a true understanding of the location of the property in relationship to amazing wealth of winter and summer activities in the Vail Valley. We built custom maps to showcase “the world class ski hills”:http://www.ranchforsalevail.com/enjoy-vails-world-class-ski-hills/ and “top notch golf courses”:http://www.ranchforsalevail.com/vail-valley-golfing/ in the area.

Over the next few weeks we will be working with Howlyn Properties and their Realtor “Team Black Bear”:http://www.teamblackbear.com, to tailor the SEO components of the new site and to help promote the property to potential investors.

It was a pleasure to work with both companies and we wish them all the best with the project.

Taylor Made Events Catering Launches For The 2010 Stampede

A few days before the 2010 Calgary Exhibition and Stampede, Karjsa Taylor of “Taylor Made Events Catering”:http://www.taylormade-events.com came to Armadillo Studios with a small conundrum. She was showcasing her new catering talents at “The ATCO Kitchen Theatre”:http://cs.calgarystampede.com/planner/event/149-taylor-made-events-catering-ftkajsa-taylor.html and needed a quick online presence to connect with potential online customers.

So cue Team Armadillo to help a new friend in need.

Within such a quick turn around time, Armadillo Studios went about creating a unique and professional branding concept for Karjsa, while developing a simple and informational splash page to promote her unique catering services. Using a soft red, rosa and brown colour palette we developed a branding for TMEC which would appeal directly to her target market. We also leveraged a couple of interesting photos of her exquisite Lamb Burgers and Karjsa herself, to connect potential customers to the catering services.

After a successful Stampede Showcase, we wish Karjsa and Taylor Made Events Catering all the best during the busy summer BBQ season.