Earlier this month we teamed up with members of the Howard family and “The Event Group”:http://www.theeventgroup.ca to launch the new online home of the “Canadian Legacy Project”:http://www.canadianlegacy.org.
The Canadian Legacy Project is a new non-profit foundation dedicated to _improving the lives of disadvantaged youth, seniors and veterans and mobilize collective action in celebrating the legacy_.
The Canadian Legacy Project is in it’s first year of existence and is already working to help local Calgarians with the “Seniors Day Out this past September”:http://www.canadianlegacy.org/seniors-day-out and also “the 4th annual Veterans Food Drive”:http://www.canadianlegacy.org/events which will take place in November.
To help establish the foundation and build a strong following, we went about designing a unique identity for the web site. One that would invoke a sense of pride and honored tradition. As the main portal for information regarding the foundation, we wanted to create an engaging layout while also making it easy to navigate. We also utilized large colourful buttons to draw the users attention to some of the more important aspects of the site – such as the volunteer, donate and event pages.
We also established a soft and professional colour palette, with a combination of light greys and steel blue. We also created a unique maple leaf medallion logo for the Project as a way to reinforce the project’s commitment to Canadian Veterans, Seniors and our cherished past of servitude.
We are extremely excited to be working with the Canadian Legacy and to help them achieve their online goals. We look forward to seeing the foundation grow over the next months and to see the uplifting change that they plan to bring to our community.
_Sidenote: In November The Canadian Legacy Project will be working with Crown Surplus on the fourth annual Veterans Food Drive. Please check into the site over the next couple of weeks as the foundation begins providing more detailed information regarding the drive_.
Last year around this time, I was luckily enough to be asked by “Alex Lemanski”:http://www.bitfyre.net/, of bitfyre fame, to partake in a panel proposal for SXSW 2010 on the meat and bones of freelancing called “Leave Your Job, Start An Agency”:http://blog.armadillostudios.ca/article/leave-your-job-start-an-agency. A year later and after a very well received SXSW panel, I am fortunate enough once again to be asked to partake in another panel proposal for SXSW 2010 called “Are You There Social Media? It’s Me Conflict!”:http://panelpicker.sxsw.com/ideas/view/7784
*Are You There Social Media? It’s Me Conflict* is going to be a no holds barred discussion on Social Media and it’s current role in Global Conflict. Everyone knows that social media is the _golden child_ of marketing and it’s impact on local and international business have been beaten to death, but what, if anything, is Social Media doing in the realm of International Conflict? What are the positive changes that have been implemented? Or are we looking at it’s role with rose-coloured industry glasses and maybe everything isn’t turning up as _sunshine and lollipops_ as it seems.
It’s going to be an incredibly interesting panel conversation and it’ll bring together a pretty interesting team. Including, (obviously myself):
* “Caitlin Currie”:http://www.nonresidentalien.ca – A rogue academic, a Masters Candidate at the Institute of Conflict Analysis and Resolution (ICAR), George Mason University and a contributing member of Techchange.org.
* “Lyndsie Bourgon”:http://www.lyndsiebourgon.com/tagged/portfolio – A freelance journalist who has been published in King’s Journalism Review, The Globe & Mail, The Toronto Star and Canadian Business.
* “Nick Martin”:http://www.techchange.org/index.php?/About-Us/meet-the-team.html – Who is the co-founder and president of TechChange and is a visiting professor at the United Nations University for Peace (UPEACE).
It’s going to be quite the heated and diverse conversation, *but this is where we need your help!* if you’ve got a second and do plan on attending “SXSW’11 in Austin, please log on to the panel picker”:http://panelpicker.sxsw.com/ideas/view/7784 and give our panel a big thumbs-up. *Voting closes on August 27th*, so be quick.
Being that Team Armadillo is unapologetically proud to be Calgarian, we thought it was time to do something a little special for Stampede. So what better way to celebrate the greatest outdoor show on earth, then to create a new set of Desktop Wallpapers.
So for everyone’s enjoyment here is the 2010 Edition of our Calgary Stampede wallpaper collection. (By the way these new wallpapers predominantly feature “Veer’s custom Calgary Font”:http://www.veer.com/products/typedetail.aspx?image=UMT0000326 and “GoMedia’s Western Vector Pack”:http://gomedia.us/arsenal/#set9.)
To conclude our time at DCWeek, Team Armadillo had the privilege of taking in the D.C. edition of the “140 Conference”:http://dc.140conf.com/.
Started last year, by Jeff Pulver, the 140 Conference is a platform for the worldwide twitter community to come together and discuss the impact of Twitter, and to an extent the larger Social Connectivity of our culture. It’s a quick single day event, where speakers and panelists are give less than 20 minutes to cover their desired topic. The added bonus of last week’s event in Washington, was that it corresponded with “Digital Capital Week”:http://www.digitalcapitalweek.org.
The D.C. 140 Conference was filled with an “impressive line-up of thinkers and speakers”:http://dc.140conf.com/schedule. To detail each talk would probably fill three or four blog posts. So for the sake of brevity, I am going to detail three of the most interesting talks from the day.
The Salty Campaign
One of the more interesting talks revolved around Eric Weaver, an Agency executive with Vancouver based DDB. In his talk, Eric described the success of the “Salty Campaign for Knorr Sidekicks”:http://adweek.blogs.com/adfreak/2010/01/knorrs-salty-salt-shaker-cant-catch-a-break.html.
And while many people are familiar with the T.V. spots which infiltrated Canadian Networks last year, how many of you are familiar with the accompanying Social Media campaigns?
Probably not many of you, but the campaigns were a huge success. In conjunction with the T.V. commercial, DBB also launched campaigns on Facebook and Twitter. On one hand user were able “to purchase Salty and Pepper shakers”:http://www.sidekicks.ca/arden.aspx and once people received their shakers. they were encouraged to promote pictures of their Salty in everyday life on Twitter. The second part of this aspect of the campaign allowed users who befriended Salty on Twitter and Facebook access to two hilarious video clips to expand the Salty story.
Here is one of the extra videos below.
Eric spent his time talking about the success of the campaign, but one of the key points he made was – _to have a successful campaign in this market, you have to have a corresponding relationship between Traditional Media and Social Media. Each tool has to compliment the other and it has to be geared to drive users towards the target campaign_.
*Sidenote*: Eric, although not a full-fledged Canadian, was one of the three Canadians at the conference. Of course the other two Canadians were “TEAM ARMADILLO”:http://www.flickr.com/photos/drbeachvacation/4710974738/!
Blake Hall & TroopSwap
Blake Hall is a one of the three founding members of “TroopSwap”:https://www.troopswap.com/pages/about, an online tool designed to help soldiers who are constantly moving and transferring. His talk revolved around the concept of Enterprise 2.0 and how it can help communication issues within the Military.
Hall talked about implementing Enterprise 2.0 concepts and the ideals behind shared social networks to help communications between forces in combat zones. Hall’s visions revolved around the use of a massive discussion board or a secure Twitter like client (similar to “Yammer”:https://www.yammer.com/), where troops and commanding officers can safely pass on information in real-time to Platoon leaders. The goal of Hall’s vision is to ensure that information is available to all levels of a combat force in real-time.
Hall’s philosophy was that with so much collaboration and information being spread through these Social Networks, the concept of the Twitter and Enterprise 2.0 is something that could be leveraged to save lives in combat zones.
In a world where so much rhetoric is focused on brand development, ROI, and trends; Hall’s talk was an astonishing breath of fresh air.
The Browncoats: Redemption Project
One of the most interesting talks came from Mike Dougherty and Steven Fisher, who detailed their experience with leveraging the Twitter community to fund “The Browncoats: Redemption”:http://browncoatsmovie.com/.
The Browncoats: Redemption is a new film based in the Joss Whedon developed universe of Serenity and Firefly. But unlike the short-lived show Firefly and the movie Serenity, Browncoats is a completely fan-funded continuation of the mythos. It is the brain child of Mike and Steven and during the 140 conference, the two discussed the project and how they have used Twitter and Facebook to spread the word to the ravenous Firefly community to help fund their vision.
The 140 Conference
The 140 conference was an exceptional day of thoughts and discussion. As mentioned, I could go on about each of the 50 speakers, but it would probably be a bit of an overload of information.
If you do get a chance to attend a 140 Conference, please to take advantage of the opportunity. You won’t regret it.
For the past two days, Team Armadillo has venture into the heart of D.C. for two separate “Digital Capital Week Events”:http://www.digitalcapitalweek.org.
On Tuesday, Armadillo descended on to the headquarters of National Geographic for a full day discussion on “Media and it’s role in the Web 2.0 World”:http://www.bivingsreport.com/2010/dcweek-media-2-0-day/. With a heavy hitting list of speakers from NPR, USAToday, National Geographic and the Pew Institute it was a wonderful day chalk-full of information.
Some of the most interesting tid-bits of information from the day came from the round table discussion in the morning on Social and Traditional Media.
Yes, this topic has been dissected ad nauseam at many other conferences and events, but this panel provided some interesting insight into the evolution of Social Media by some of the giants of Traditional Media. From the NPR’s usage of crowd-sourcing to provide geo-locational information in advance of Hurricane Gustov to The National Geographic’s implementation of a powerful members site to allow a more immersible social experience with their product, it was a refreshing site to hear the supposed _dinosaurs of traditional media_ embracing and championing Social Media.
But one of the most interesting concepts came from USAToday’s Brian Dresher who revealed a new spin on a frequently discussed topic – *ROIII – Return on Interaction, Influence and Investment*.
This concept is one of the key factors that USAToday leverages to analyze and evaluate their implementation of Social Media. It essentially expands upon the typical monetary value placed on Social Media and instead looks at how much interaction and influence USAToday is able to grow with the latest upcoming technology.
Probono Consulting Lounger
On Wednesday, Armadillo Studios had the pleasure of partaking in a special DCweek event called – “The Probono Lounge”:http://digitalcapitalweek.org/2010/06/dcweek-goes-probono/.
Essentially, this 4 hour brainstorming/work session was designed to pair Designers, Strategists and Developers with local D.C. area non-profits and help them tweak their online presence.
Armadillo Studios was lucky to team up with an excellent group of WordPress specialists and developers to help two local organizations – “DC Food For All”:http://dcfoodforall.com/ and “Bread For The City”:http://www.breadforthecity.org/. And while some technical difficulties limited everyone’s ability to really pour into the code, the event was a great success with the seeds of future collaboration planted.
Thursday is another big day at DCWeek with the ever popular “140 Conference”:http://dc.140conf.com/ set to take place.