For the past two days, Team Armadillo has venture into the heart of D.C. for two separate “Digital Capital Week Events”:http://www.digitalcapitalweek.org.
On Tuesday, Armadillo descended on to the headquarters of National Geographic for a full day discussion on “Media and it’s role in the Web 2.0 World”:http://www.bivingsreport.com/2010/dcweek-media-2-0-day/. With a heavy hitting list of speakers from NPR, USAToday, National Geographic and the Pew Institute it was a wonderful day chalk-full of information.
Some of the most interesting tid-bits of information from the day came from the round table discussion in the morning on Social and Traditional Media.
Yes, this topic has been dissected ad nauseam at many other conferences and events, but this panel provided some interesting insight into the evolution of Social Media by some of the giants of Traditional Media. From the NPR’s usage of crowd-sourcing to provide geo-locational information in advance of Hurricane Gustov to The National Geographic’s implementation of a powerful members site to allow a more immersible social experience with their product, it was a refreshing site to hear the supposed _dinosaurs of traditional media_ embracing and championing Social Media.
But one of the most interesting concepts came from USAToday’s Brian Dresher who revealed a new spin on a frequently discussed topic – *ROIII – Return on Interaction, Influence and Investment*.
This concept is one of the key factors that USAToday leverages to analyze and evaluate their implementation of Social Media. It essentially expands upon the typical monetary value placed on Social Media and instead looks at how much interaction and influence USAToday is able to grow with the latest upcoming technology.
Probono Consulting Lounger
On Wednesday, Armadillo Studios had the pleasure of partaking in a special DCweek event called – “The Probono Lounge”:http://digitalcapitalweek.org/2010/06/dcweek-goes-probono/.
Essentially, this 4 hour brainstorming/work session was designed to pair Designers, Strategists and Developers with local D.C. area non-profits and help them tweak their online presence.
Armadillo Studios was lucky to team up with an excellent group of WordPress specialists and developers to help two local organizations – “DC Food For All”:http://dcfoodforall.com/ and “Bread For The City”:http://www.breadforthecity.org/. And while some technical difficulties limited everyone’s ability to really pour into the code, the event was a great success with the seeds of future collaboration planted.
Thursday is another big day at DCWeek with the ever popular “140 Conference”:http://dc.140conf.com/ set to take place.