Armadillo Studios Inc.

The yycApps Projects Gets Some Exposure

It’s been quite the week here at Armadillo Studios, as our beloved pet project – “yycApps.com”:http://www.yycapps.com received an incredible amount of local exposure over the past 7 days.

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It all started about a week ago with a six minute interview on CBC Calgary’s the Homestrech with David Grey. We had a great conversation on the blossoming community in Calgary and I was able to feature some great local apps. (“click here to hear the full interview”:http://www.cbc.ca/homestretch/episode/2011/01/04/apps/)

Next, yycapps had a feature segment on last night’s edition of GlobalTV’s 6:00pm news. In which, we briefly talked with Tony Tighe about the project and also showcased our friends from TapForms and also Broken Kings. (See the segment below and fast forward to the 23:55 mark)

It’s been an exciting week for the yycapps project and we look forward to seeing how the project continues to grow.

The Procrastination Equation: A New Book and An Exciting New Redesign

In conjunction with the launch of his new book, *The Procrastination Equation*, Team Armadillo is incredibly excited to showcase the new online home of “Dr. Piers Steel”:http://webapps2.ucalgary.ca/~steel/.

Dr. Steel is one of the world’s foremost researchers and speakers on the science of motivation and procrastination. Towards the end of last year, Dr. Steel approached Armadillo Studios to see if we could help him update and transform his personal web site. He was looking to not only promote his upcoming book, but to also create a new venue to create an ongoing dialogue about Procrastination.

Using our extensive knowledge of the WordPress CMS, we set about redesigning a brand new site for Piers. This new site, which was launched a little under a month ago, is quickly becoming an exciting new resource for everything related to Procrastination.

Not only does the site feature Pier’s new book, but it also provides a wealth of innovative features to enhance the user experience. From a Facebook integrated version of the ever-popular “The Measure My Procrastination Survey”:http://webapps2.ucalgary.ca/~steel/the-procrastinus-survey/ to the inclusion of two site skins to showcase both the _American_ and _Canadian_ editions of the book; this new site is designed to push the envelop of the standard _literary_ web site.

We wish Pier’s all the best with the big book launch this week and we look forward to the continued evolution of “procrastinus.com”:http://www.procrastinus.com.

Team Armadillo vs. The Canadian Blog Awards

We hope everyone had a fantastic Thanksgiving (or Columbus Day) long weekend. We know we sure did.

So to start this newly minted shortened week off, Team Armadillo is proud to announce that *three of our blog projects* are now nominated for “Canadian Blog Awards”:http://cdnba.wordpress.com/2010/10/10/blog-awards-round-1-voting-has-begun/.

Yes, *Glutastic.com*, *Mike’s Bloggity Blog*, and *The Review Crew* are all nominated for Canadian blog awards. For those unfamiliar the “Canadian Blog Awards”:http://cdnba.wordpress.com/2010/10/10/blog-awards-round-1-voting-has-begun/, they are a fan driven national award and are a bit of a big deal in the Canadian Blogging world.

As a company, we know that these great sites are driven by some fantastic content, but we also feel a little proud that our aesthetics could be that little something _extra_ that pushes them into the upper echelon of the Canadian Blogosphere.

So congratulations to all three of these great sites and make sure you give them a vote. The first round of voting ends on *October 17th, 2010*. Use the clicks below to jump straight to the polls.

* Glutastic.com – “Best Creative Activities Blog 2010 (Art, Crafts, Cooking, Photography, etc)”:http://polldaddy.com/poll/3900688/
* MikesBloggityBlog.com “Best Blog 2010”:http://polldaddy.com/poll/3900571/ & “Best Pop Culture Blog”:http://polldaddy.com/poll/3901042/
* TheReviewCrew.com “Best Blog 2010”:http://polldaddy.com/poll/3900571/ & “Best Science & Tech Blog”:http://polldaddy.com/poll/3901075/

So if you have a moment, please give these great members of the Armadillo Family your support.

Are You There Social Media? It’s Me Conflict!

Last year around this time, I was luckily enough to be asked by “Alex Lemanski”:http://www.bitfyre.net/, of bitfyre fame, to partake in a panel proposal for SXSW 2010 on the meat and bones of freelancing called “Leave Your Job, Start An Agency”:http://blog.armadillostudios.ca/article/leave-your-job-start-an-agency. A year later and after a very well received SXSW panel, I am fortunate enough once again to be asked to partake in another panel proposal for SXSW 2010 called “Are You There Social Media? It’s Me Conflict!”:http://panelpicker.sxsw.com/ideas/view/7784

*Are You There Social Media? It’s Me Conflict* is going to be a no holds barred discussion on Social Media and it’s current role in Global Conflict. Everyone knows that social media is the _golden child_ of marketing and it’s impact on local and international business have been beaten to death, but what, if anything, is Social Media doing in the realm of International Conflict? What are the positive changes that have been implemented? Or are we looking at it’s role with rose-coloured industry glasses and maybe everything isn’t turning up as _sunshine and lollipops_ as it seems.

It’s going to be an incredibly interesting panel conversation and it’ll bring together a pretty interesting team. Including, (obviously myself):

* “Caitlin Currie”:http://www.nonresidentalien.ca – A rogue academic, a Masters Candidate at the Institute of Conflict Analysis and Resolution (ICAR), George Mason University and a contributing member of Techchange.org.
* “Lyndsie Bourgon”:http://www.lyndsiebourgon.com/tagged/portfolio – A freelance journalist who has been published in King’s Journalism Review, The Globe & Mail, The Toronto Star and Canadian Business.
* “Nick Martin”:http://www.techchange.org/index.php?/About-Us/meet-the-team.html – Who is the co-founder and president of TechChange and is a visiting professor at the United Nations University for Peace (UPEACE).

It’s going to be quite the heated and diverse conversation, *but this is where we need your help!* if you’ve got a second and do plan on attending “SXSW’11 in Austin, please log on to the panel picker”:http://panelpicker.sxsw.com/ideas/view/7784 and give our panel a big thumbs-up. *Voting closes on August 27th*, so be quick.

DCWEEK2010: 140 Conference

To conclude our time at DCWeek, Team Armadillo had the privilege of taking in the D.C. edition of the “140 Conference”:http://dc.140conf.com/.

Started last year, by Jeff Pulver, the 140 Conference is a platform for the worldwide twitter community to come together and discuss the impact of Twitter, and to an extent the larger Social Connectivity of our culture. It’s a quick single day event, where speakers and panelists are give less than 20 minutes to cover their desired topic. The added bonus of last week’s event in Washington, was that it corresponded with “Digital Capital Week”:http://www.digitalcapitalweek.org.

The D.C. 140 Conference was filled with an “impressive line-up of thinkers and speakers”:http://dc.140conf.com/schedule. To detail each talk would probably fill three or four blog posts. So for the sake of brevity, I am going to detail three of the most interesting talks from the day.

The Salty Campaign

One of the more interesting talks revolved around Eric Weaver, an Agency executive with Vancouver based DDB. In his talk, Eric described the success of the “Salty Campaign for Knorr Sidekicks”:http://adweek.blogs.com/adfreak/2010/01/knorrs-salty-salt-shaker-cant-catch-a-break.html.

And while many people are familiar with the T.V. spots which infiltrated Canadian Networks last year, how many of you are familiar with the accompanying Social Media campaigns?

Probably not many of you, but the campaigns were a huge success. In conjunction with the T.V. commercial, DBB also launched campaigns on Facebook and Twitter. On one hand user were able “to purchase Salty and Pepper shakers”:http://www.sidekicks.ca/arden.aspx and once people received their shakers. they were encouraged to promote pictures of their Salty in everyday life on Twitter. The second part of this aspect of the campaign allowed users who befriended Salty on Twitter and Facebook access to two hilarious video clips to expand the Salty story.

Here is one of the extra videos below.

Eric spent his time talking about the success of the campaign, but one of the key points he made was – _to have a successful campaign in this market, you have to have a corresponding relationship between Traditional Media and Social Media. Each tool has to compliment the other and it has to be geared to drive users towards the target campaign_.

*Sidenote*: Eric, although not a full-fledged Canadian, was one of the three Canadians at the conference. Of course the other two Canadians were “TEAM ARMADILLO”:http://www.flickr.com/photos/drbeachvacation/4710974738/!

Blake Hall & TroopSwap

Blake Hall is a one of the three founding members of “TroopSwap”:https://www.troopswap.com/pages/about, an online tool designed to help soldiers who are constantly moving and transferring. His talk revolved around the concept of Enterprise 2.0 and how it can help communication issues within the Military.

Hall talked about implementing Enterprise 2.0 concepts and the ideals behind shared social networks to help communications between forces in combat zones. Hall’s visions revolved around the use of a massive discussion board or a secure Twitter like client (similar to “Yammer”:https://www.yammer.com/), where troops and commanding officers can safely pass on information in real-time to Platoon leaders. The goal of Hall’s vision is to ensure that information is available to all levels of a combat force in real-time.

Hall’s philosophy was that with so much collaboration and information being spread through these Social Networks, the concept of the Twitter and Enterprise 2.0 is something that could be leveraged to save lives in combat zones.

In a world where so much rhetoric is focused on brand development, ROI, and trends; Hall’s talk was an astonishing breath of fresh air.

The Browncoats: Redemption Project

One of the most interesting talks came from Mike Dougherty and Steven Fisher, who detailed their experience with leveraging the Twitter community to fund “The Browncoats: Redemption”:http://browncoatsmovie.com/.

The Browncoats: Redemption is a new film based in the Joss Whedon developed universe of Serenity and Firefly. But unlike the short-lived show Firefly and the movie Serenity, Browncoats is a completely fan-funded continuation of the mythos. It is the brain child of Mike and Steven and during the 140 conference, the two discussed the project and how they have used Twitter and Facebook to spread the word to the ravenous Firefly community to help fund their vision.

The 140 Conference

The 140 conference was an exceptional day of thoughts and discussion. As mentioned, I could go on about each of the 50 speakers, but it would probably be a bit of an overload of information.

If you do get a chance to attend a 140 Conference, please to take advantage of the opportunity. You won’t regret it.