Armadillo Studios Inc.

Eating S’Mores At Calgary’s CAMP Festival

Earlier this month, I had the chance to attend the inaugural “CAMP Festival”:http://campfestival.ca/ at Theatre Junction GRAND in my home town of Calgary. In conjunction with “FITC”:http://fitc.ca/, this conference was an intense two-day sprint session revolving around the fusion of art, technology, creativity and new media.

CAMP Festival 2014

Throughout the two days, attendees were bombarded with traditional sessions and intimate studios conversations revolving around the emergence of art within the technology and creative sectors. Talks touched upon topics such as _Design and Happiness_, _Big Redesigns, Tough Clients and a Lot of Work!_, _Designing the Future of Augmented Reality_, _Rich Web Experiences and the Future of the Web_.

It was a mind melting two days of uplifting discussion and idea generating conversations about the direction of Web Design and the Internet. Artists such as _GMUNK_, _James White_, and _Sarah Blake_ delved in to their own personal style influences and how they create unique work for clients and their own personal pet projects that have driven their artistic voice. While creative agency veterans such as _Anton Repponen_, _Irene Pereyena_, and _Kim Alpert_ shared their collective experiences dealing with the business side of the creative industry; discussion such topics as client relations, project budgeting, the art of the pitch and team planning and resource management.

CAMP Festival was a fantastic two days and a breath of fresh air into an otherwise stagnant local conference scene. The fusion of internationally renowned speakers and industry shakers with some of Calgary’s own local success stories, really created a unique experience. As an event it was fantastic opportunity to catch-up with every single one of our local friends from the the Calgary design community, meet some new friends and to hang out and discuss the topics that were shown throughout the day.

If CAMP Festival’s goals were to challenge and inspire the growing Calgary tech and creative industry, then mission accomplished. It goes without saying that pretty much all of the 330 people who attended this conference left with something inspiring or challenging to incorporate into their own business models or creative endeavours. For a first run conference of this magnitude, it was a pleasant and energizing surprise. So a massive thank you to all who was involved in the planning and organizing of CAMP Fest.

Plus they had S’Mores. Nothing beats a conference with Beer and S’Mores.

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Stampede Wallpapers 2013: #WeAreCalgary Edition

Every July since 2009, Armadillo Studios has been crafting a set of humourous wallpapers to celebrate the always endearing “Calgary Exhibition and Stampede”:http://www.calgarystampede.com/. For better or worse, The Calgary Stampede is one of the defining elements of Calgary’s culture and identity. For many of us, it’s a huge aspect of our city’s stereotype and indentity and because of which it is always ripe for some good old fashioned ribbin’. And as I have done for the past few years, early last week I put out a call for sone witty suggestions for this year’s editions of the Wallpapers. We got sone great ideas and we had come up with a few witty ones ourselves.

Then “last week happened”:http://www.cbc.ca/news/business/story/2013/06/25/calgary-flood-economic-impact.html.

With a province and a city literally decimated by mother nature’s wrath and thousands of people looking to rebuild and regroup from the devistation, making fun of the Stampede just doesn’t seem right this year.

Now many are already debating whether or not the Calgary Stampede should actually take place this year, with less than ten days from the parade kick-off. But like the “Calgary Stampede organizing committee”:http://www.ctvnews.ca/canada/calgary-stampede-will-go-ahead-come-hell-or-high-water-president-1.1339295 and “many others”:http://metronews.ca/voices/krause-encounters/717057/why-the-calgary-stampede-must-go-on/, I believe that the city needs the Stampede (in whatever capacity possible) this year more than ever. After times of disaster and crisis, communities need a rallying point. A few months ago, Boston needed the Bruins and a few years ago New Orleans rallied around the Saints. This is why at this time, the city needs the Stampede. Now for most cities, putting on something like the Stampede is a gigantic and daunting task, to do it after the largest disaster to hit the region in over a hundred years would be near impossible for most communities. But this Calgary and it’s a beautiful beast of a city.

If anyone can do this, it’s Calgary and the amazing people of this city.

So in solidarity with the rebuilding of our beloved city and the great spirt of the thousands of volunteers and people all over this province, we’ve created a special Stampede Wallpaper this year.

The Stampede… It’ll take more than an epic flood to stop this party

The Stampede… It'll take more than an epic flood to stop this party

PG-13 Version

Download: Zip File All Formats
Download: 1600 x 1200
Download: 1920 x 1200
Download: iPhone

Old Cowboy Version

Download: Zip File All Formats
Download: 1600 x 1200
Download: 1920 x 1200
Download: iPhone

*Now*, If you do decide download the wallpaper *please consider* donating to the “Canadian Red Cross on behalf of Flood victims”:http://www.redcross.ca/Donate/Donate-Online/Donate-to-the-Alberta-Floods or joining the “yycHelps.ca”:http://www.yychelps.ca/ project, spend sometime with your neighbours cleaning out or even pick-up “the Hell or High Water T-shirt”:http://store.calgarystampede.com/products/hell-or-high-water or buy “The Nenshi Bad Portraits Print”:http://badportraitproject.com/floodrelief.cfm. Let’s all band together and make rebuild this city.

*For those looking for the lighter versions* feel free to download the wallpapers from “2011”:https://www.armadillostudios.ca/stampede-wallpapers-2011-carnies-edition/ or “2012”:https://www.armadillostudios.ca/stampede-wallpapers-2012-stampede-centennial-edition/.

Stampede Wallpapers 2010: Real Pancakes Edition

Being that Team Armadillo is unapologetically proud to be Calgarian, we thought it was time to do something a little special for Stampede. So what better way to celebrate the greatest outdoor show on earth, then to create a new set of Desktop Wallpapers.

So for everyone’s enjoyment here is the 2010 Edition of our Calgary Stampede wallpaper collection. (By the way these new wallpapers predominantly feature “Veer’s custom Calgary Font”:http://www.veer.com/products/typedetail.aspx?image=UMT0000326 and “GoMedia’s Western Vector Pack”:http://gomedia.us/arsenal/#set9.)

Real Pancakes contain Bacon

Download: Zip File with 1920×1200 & 1600×1200 formats
Download: 1600 x 1200
Download: 1920 x 1200

Mini Donuts… Sugary Carny Crack

Download: Zip File with 1920×1200 & 1600×1200 formats
Download: 1600 x 1200
Download: 1920 x 1200

If you have any other _slogan_ suggestions, feel free to leave a message in the comments. If they’re funny enough, we’ll make another batch of wallpapers.

*Happy Stampede Everyone*

Facebook Fan Page Fan-tastic

It is with great pleasure that Armadillo Studios announces our new “Facebook Fan Page”:http://www.facebook.com/armadillostudios.

As you can see our new Facebook Fan Page is a fully customized site, which aims to show the *playful* side of Armadillo Studios and to also demonstrate the potential power of the *Facebook Fan Page*. We built all the elements of the Armadillo Studios landing page using FBML (Facebook Meta Language), a new cannon of design code which allows page owners to dramatically enhance the Facebook experience for their fans.

But Why Launch a Fan Page Now?

Some of you may be asking, _why is a Web Design and Social Media outfit only jumping on the Facebook Fan Page bandwagon now_?

To answer that, let’s look quickly at the Facebook platform.

When Facebook first started gaining some traction with the college crowd, it created a unique subsection for people to organize called *Groups*. As everyone now knows, Groups allow up to 5,000 users to band together to show their admiration for a wealth of topics. But the major flaw, with Groups, is that it was quite difficult to connect with your followers. Without a constant level of interaction between groups and their followers, most groups faded into the distance.

Now fast forward to the beginning of 2009 and Facebook is set to launch a new system called “Fan Pages”:http://www.insidefacebook.com/2009/02/16/facebook-to-launch-redesigned-pages-for-businesses-tour-first-impressions/.

*Fan Pages are Group pages on steroids* – no limits on membership, the ability to post new content directly into your fan’s activity stream and the ability to customize the layout. When they first launched many organizations made the switch instantaneously, but one of the hidden elements of the new customizable elements was the ability to create new pages using *FBML* (Facebook Meta Language).

In recent months, FMBL has undergone a series of dramatic enhancements to the point where those who are familiar with the language, can now utilize this new tool to fully customize the Fan Page experience.

FMBL and The Future of Fan Pages

It’s because of the evolution of FBML that we felt it was time to create a new identity for the company on Facebook.

With FBML, organizations can now build a unique identity on Facebook which is akin to their own goals – something that will standout from the competition. These tools now allow users to create their own mini-web sites within Facebook. And with the unprecedented growth of Facebook in certain demographics, it is now more important than ever to make a great first impression.

Because of these developments, we believe that *Facebook Fan Pages are going to be a powerful new tool for companies and community organizations*. And while we think our own page is pretty darn fan-tastic, here are some examples of what can be done with Facebook Fan Pages:

* “The New England Patriots”:http://www.facebook.com/newenglandpatriots
* “Bullfrog Power’s – Pay More For Energy Campaign”:http://www.facebook.com/BullfrogPower
* “Gerry Loves Records – An indie record label out of Edinburgh”:http://www.facebook.com/gerrylovesrecords
* “Victoria Secret”:http://www.facebook.com/victoriassecret

So don’t just take our word on it, some of the biggest players in the internet industry are already taking note.

Fan Pages & Your Company

The beauty of Facebook fan pages is that they can built for a fraction of the cost of a regular web site and they also allow you a direct connection to your fans (via streaming your updates directly in to your fan’s stream). So if you like what you see with our own “Facebook Fan Page”:http://www.facebook.com/armadillostudios, send us a note at *info@armadillostudios.ca*.

If you get in contact with us to develop a Fan Page by July 15th, we’ll give you an introductory discount of 20% on our development rate.

The GetDown.ca Campaign

In early July, Armadillo Studios was approached by the Calgary Downtown Association, in conjunction with Tag Advertising, to help jump-start the online campaign for the new “Getdown.ca web site”:http://www.getdown.ca.

The goal of the Getdown.ca project is to help create a new web site that would inform Calgarians of the great events going on Downtown. Our roll in the project was to help develop and guide a social media strategy for the newly launched site. Through a combination of on-site training and hands on work, Armadillo Studios worked tirelessly to help kick start Getdown.ca into a viable element of the Calgary online community.

We enlisted the help of some of Calgary’s up and coming writers as well as active and influential members of the “yycTwitter Community”:http://twitter.com/#search?q=yyc to populate the new site with great content. We also provided customized social media training sessions for the Downtown Calgary team and applied an organic growth strategy for the Twitter campaign. In addition, we tailored Downtown Calgary’s “Twitter”:http://twitter.com/downtowncalgary and “Facebook Fan”:http://www.facebook.com/downtowncalgary pages based on Xpan’s & Tag’s elegant web site design.

During our tenure, the Getdown.ca project has grown by leaps and bounds. Since handing the project to Downtown Calgary earlier this month, GetDown.ca continues to grow. We’re pretty proud of the work we did with Downtown Calgary and here are some of the simple stats for the project.

* The Downtown Calgary Facebook Fan page has broken the ever-so popular 100 fan check point. The page continues to evolve as Downtown Calgary begins to utilize different elements of Facebook’s Fan pages to improve communication with the Calgary community.
* The Getdown.ca blog has published over 60+ posts about the Downtown area. Covering everything from Downtown’s own “Stylocity week”:http://getdown.ca/2009/09/11/stylocity-hit-the-streets-guerrilla-style/ to the flagship “*atomic Bubble Tea shop”:http://getdown.ca/2009/09/03/atomic-tea-feels-like-home/ to the “latest plays from Calgary’s Theatre scene”:http://getdown.ca/category/stage-and-screen/.
* “The Downtown Calgary Twitter”:http://twitter.com/downtowncalgary account grows at a positive and organic pace, with new users joining regularly.

Not bad for a 4 month period.

Anyways, we’d like to thank Downtown Calgary & Tag Advertising for the opportunity to work with them on the GetDown.ca project. We know Downtown Calgary’s Social media influence will continue to grow as it is in great hands. And last but not least, a big thank you goes out to all the local writers who helped launch the GetDown.ca project. Without their content none of this would have been possible.