The Canadian Legacy Project Launches with Two Great Events
September 21, 2010
Earlier this month we teamed up with members of the Howard family and “The Event Group”:http://www.theeventgroup.ca to launch the new online home of the “Canadian Legacy Project”:http://www.canadianlegacy.org.
The Canadian Legacy Project is a new non-profit foundation dedicated to _improving the lives of disadvantaged youth, seniors and veterans and mobilize collective action in celebrating the legacy_.
The Canadian Legacy Project is in it’s first year of existence and is already working to help local Calgarians with the “Seniors Day Out this past September”:http://www.canadianlegacy.org/seniors-day-out and also “the 4th annual Veterans Food Drive”:http://www.canadianlegacy.org/events which will take place in November.
To help establish the foundation and build a strong following, we went about designing a unique identity for the web site. One that would invoke a sense of pride and honored tradition. As the main portal for information regarding the foundation, we wanted to create an engaging layout while also making it easy to navigate. We also utilized large colourful buttons to draw the users attention to some of the more important aspects of the site – such as the volunteer, donate and event pages.
We also established a soft and professional colour palette, with a combination of light greys and steel blue. We also created a unique maple leaf medallion logo for the Project as a way to reinforce the project’s commitment to Canadian Veterans, Seniors and our cherished past of servitude.
We are extremely excited to be working with the Canadian Legacy and to help them achieve their online goals. We look forward to seeing the foundation grow over the next months and to see the uplifting change that they plan to bring to our community.
_Sidenote: In November The Canadian Legacy Project will be working with Crown Surplus on the fourth annual Veterans Food Drive. Please check into the site over the next couple of weeks as the foundation begins providing more detailed information regarding the drive_.
Categories: Armadillo Gives Back,Armadillo Studios News,Client Releases,Corporate News,Fresh Ideas,WordPress
Armadillo Studios and Drupal Camp
September 10, 2010
We are excited! … *Correction*.
We are incredibly stoked to be a bronze level sponsor of “Drupal Camp Alberta this September 11th and 12th at the University of Calgary”:http://www.drupalcampalberta.org/.
This is the first time in it’s three year history that Drupal Camp Alberta will be held in our hometown. So to recognize such a great step forward for the Drupal community, we thought we’d provide “a bit of sponsorship”:http://www.drupalcampalberta.org/sponsors and a hand for this merry band of Lethbridge designers.
If you’re unfamiliar with the Drupal Camp concept, it’s essentially a two-day _tour de farce_ for everything Drupal.
The sessions are designed to bring the growing Drupal Camp community together to share ideas, techniques, tools and strategies that make this CMS one of the most powerful tools in the Web industry. Through Drupal Camp Alberta, we are hoping to see a stronger more tight-nit Drupal development community emerge in this fine city. The team at “RedWall”:http://www.redwall.ca/ and “Lethbridge Web Design”:http://lethbridgewebdesign.ca/ have already done an exceptional job of fostering the community down south and we look forward to seeing them in our hometown.
If you’re planning to attend Drupal Camp Alberta, keep an eye out for Team Armadillo’s own _Drupal Ninja_ – Ryan Boley. He’ll be in attendance this weekend and would love to spend some time talking everything Drupal.
Are You There Social Media? It’s Me Conflict!
August 12, 2010
Last year around this time, I was luckily enough to be asked by “Alex Lemanski”:http://www.bitfyre.net/, of bitfyre fame, to partake in a panel proposal for SXSW 2010 on the meat and bones of freelancing called “Leave Your Job, Start An Agency”:http://blog.armadillostudios.ca/article/leave-your-job-start-an-agency. A year later and after a very well received SXSW panel, I am fortunate enough once again to be asked to partake in another panel proposal for SXSW 2010 called “Are You There Social Media? It’s Me Conflict!”:http://panelpicker.sxsw.com/ideas/view/7784
*Are You There Social Media? It’s Me Conflict* is going to be a no holds barred discussion on Social Media and it’s current role in Global Conflict. Everyone knows that social media is the _golden child_ of marketing and it’s impact on local and international business have been beaten to death, but what, if anything, is Social Media doing in the realm of International Conflict? What are the positive changes that have been implemented? Or are we looking at it’s role with rose-coloured industry glasses and maybe everything isn’t turning up as _sunshine and lollipops_ as it seems.
It’s going to be an incredibly interesting panel conversation and it’ll bring together a pretty interesting team. Including, (obviously myself):
* “Caitlin Currie”:http://www.nonresidentalien.ca – A rogue academic, a Masters Candidate at the Institute of Conflict Analysis and Resolution (ICAR), George Mason University and a contributing member of Techchange.org.
* “Lyndsie Bourgon”:http://www.lyndsiebourgon.com/tagged/portfolio – A freelance journalist who has been published in King’s Journalism Review, The Globe & Mail, The Toronto Star and Canadian Business.
* “Nick Martin”:http://www.techchange.org/index.php?/About-Us/meet-the-team.html – Who is the co-founder and president of TechChange and is a visiting professor at the United Nations University for Peace (UPEACE).
It’s going to be quite the heated and diverse conversation, *but this is where we need your help!* if you’ve got a second and do plan on attending “SXSW’11 in Austin, please log on to the panel picker”:http://panelpicker.sxsw.com/ideas/view/7784 and give our panel a big thumbs-up. *Voting closes on August 27th*, so be quick.
Categories: Fresh Ideas,Industry Conferences,Social Media
Louie Van Amstel’s Ballroom With A Twist Launches
August 9, 2010
Armadillo Studios is incredibly excited to announce the launch of our latest project – The Canadian tour site for “Dancing with the Stars’ Louie Van Amstel’s production of Ballroom with a Twist”:http://www.ballroomwithatwist.com.
In conjunction with Calgary’s “Event Group”:http://www.eventgroup.ca and “Innovative Events”:http://www.innovativeevents.ca/, we set out to create a unique and exciting one-stop informational site for the upcoming 2010 Canadian tour. Building off the current excitement surrounding ballroom and professional dancing, we wanted to create a design aesthetic which encompasses the passion that Louie Van Amstel brings to all of his projects. Using a combination of bold pastel colors and a variant of glowing light streams, we created a vibrant mosaic to create a sense of excitement.
As a single page site, our next goal was to utilize as much of the screen real-estate as possible to provide users with the maximum amount of information. A dual column layout provides potential concert goers with a simple introduction to Louis Van Amstel’s production with an accompanying list of the 10 Canadian dates.
Then we created three secondary sections to promote the show’s star performers – Evan Lysacek and David Hernandez – while also allowing users to sign-up for email notifications on advanced ticket sales or to share the tour with their facebook friends.
Louise Van Amstel’s Ballroom with a Twist Canadian tour is set to launch this October and we are more than excited to be a part of this unique experience.
So, if you’re a fan of Dancing with the Stars or Louise Van Amstel, now’s your chance “to see both in a city near you”:http://www.ballroomwithatwist.com.
Categories: Armadillo Studios News,Client Releases,Corporate News,WordPress
The Lazy H Ranch Project
July 22, 2010
The second of our big releases this month is a property site for “The Lazy H Ranch”:http://www.ranchforsalevail.com.
Earlier this month we were approached by Howlyn Properties to help them create a new site to showcase a “vacation ranch property for sale near beautiful Vail, Colorado”:http://www.ranchforsalevail.com. They wanted to keep with the structure of a previous property site, but build upon the structure to make it more appealing to their selling demographic and to provide key information to potential investors.
We set out to create a rustic western colour palette with dark browns and tarnished yellows for the new site. Then we imposed some _lumography photoshop elements_ on selected photos to give them a vibrant nostalgic feel – with a goal of showcasing the down-home western comfort and livability which exudes out of The Lazy H Ranch property.
The next step was to build upon the chosen site structure, by incorporating a simple jquery image slider and a fancybox gallery for the photos of the property. Each of these enhancements was developed to showcasing the lush qualities of this stunning property.
The final major enhancement to the site was to build customized Google maps which would give users a true understanding of the location of the property in relationship to amazing wealth of winter and summer activities in the Vail Valley. We built custom maps to showcase “the world class ski hills”:http://www.ranchforsalevail.com/enjoy-vails-world-class-ski-hills/ and “top notch golf courses”:http://www.ranchforsalevail.com/vail-valley-golfing/ in the area.
Over the next few weeks we will be working with Howlyn Properties and their Realtor “Team Black Bear”:http://www.teamblackbear.com, to tailor the SEO components of the new site and to help promote the property to potential investors.
It was a pleasure to work with both companies and we wish them all the best with the project.