Twitter For the Calgary Market
March 9, 2009
The buzz about twitter in Calgary is starting to take off. Over the past few days twitter has been a feature cover story on “FFWD”:http://www.ffwdweekly.com/article/news-views/news/digital-dialogue-3399/, “The Calgary Herald”:http://www.calgaryherald.com/technology/Twitter+giving+life+quips/1356810/story.html , “The MetroNews”:http://www.metronews.ca/calgary/local/article/192234
and started to hit a breaking point with a segment on “CFCN’s evening broadcast”:http://calgary.ctv.ca/servlet/an/local/CTVNews/20090305/CGY_twitter_calgary_090305/20090305?hub=CalgaryHome. With local media outfits like “CTV”:http://twitter.com/ctvcalgary, “CBC”:http://twitter.com/cbccalgary and the “City of Calgary”:http://twitter.com/cityofcalgary embracing the platform Calgary is about to become overwhelmed by the Twitter movement.
So how can your business take advantage of the wealth of new users based in Calgary?
Tips Before you Start
Your first impression on Twitter is *far more important* than any other first impression online.
When a follow notification is sent to a user, the *first thing people judge is your home page* – the look of your homepage, the types of tweets you’ve published and the ratio of followers to following. This combination of information will provide users with the justification on whether to add you to their following stream.
The thing to remember is that unless “people follow your twitter account, your tweets are going to fall on deaf ears”:http://online.wsj.com/article/SB123638550095558381.html?mod=googlenews_wsj. Noise and tweet pollution are becoming a pet peeve with most users at the moment and as the community grows this is going to become a stronger issue for many. So your first impression is critical to the success of your Twitter venture.
Simple Tips To Get You Started
Our first bit of advise is to take your time with the process. Do not rush into creating an account.
Really think about why you want to use Twitter to connect with potential customers and what you hope to get out this account. Before you start searching and connecting with local Calgary twitters *post 5-7 tweets with valuable information*. Provide users a welcome message, an introduction, a link to features about your company in the local media, maybe even a couple of specials discounts, or even photos of “your storefront on flickr”:http://www.flickr.com/photos/28465177@N00/3245465405/. Just make sure you have some interesting content for people to look at when they first land on your homepage.
The next bit of advice is to *be patient and persistent*. Tweet regularly and engage in conversations with your followers. Don’t expect the community to embrace your business and grow without putting in some effort.
So how can you use your Twitter account to help your business in Calgary?
Twitter Consulting Sessions For The Calgary Market
Members of the Armadillo Studios Team have been early adapters of Twitter. Over the past two years we have been following and watching the trends. With the media attention given to Twitter in the Calgary Market, we’ve decided to share our experience with local businesses to help them make the most out of Twitter and to bring something to the local Calgary Twitter community.
It is because of this that we are offering *Twitter Consultation Sessions*.
These sessions provide the following:
* *1 hour Twitter Consultation Session* with your company to brainstorm the goals for setting up an account.
* We’ll provide training (on etiquette and proper usage), tips on how to find customers and help create a list of specific ideas on how to interact with your potential audience.
* Information regarding the *Latest Tools and Applications* to enhance your businesses’ Twitter Account.
* Customized graphics package for your Twitter Account. (includes a customized *Background Image* with detailed information, *A customized Avatar* and *Matching Layout Color Scheme*)
* A customized *Tip Sheet* for your own reference.
* Tips on how to integrate your Tweets into your Corporate Web Site. (Integration with your current site is an additional cost.)
* Follow-up 20 minute session (2 months later) to see how we can better utilize your account.
A *Twitter Consultation Session* costs $135 (+GST) for the full package. If you are interested in this offer please email us at firstname.lastname@example.org, call us at *403.467.2914* or of course contact us on twitter: “@armadillostudio”:http://twitter.com/armadillostudio