SXSW08: Advertising for Newbies
We know we’re jumping around a bit on describing SXSW, but it has been a fairly hectic few days since returning from SXSW.
So let’s get back on track, Day two of SXSW was an informative and inspirational day of sessions. As mentioned in the previous post, the very interesting “icanhasacheezburger”:http://blog.armadillostudios.ca/article/sxsw08-guess-the-web-site session really took over the day.
But one of the most important client side sessions came early on Sunday morning. A session simply called “Online Advertising for Newbies”:http://2008.sxsw.com/interactive/programming/panels_schedule/?action=show&id=IAP060555.
Here at Armadillo Studios, have been continuously working with our clients to capitalize on various revenue generating streams; it was nice to see some of the recent success stories and to discover some new ideas.
The session provided ample information regarding different avenues in which web logs can transition their content and passions in to revenue. Some ideas were fairly basic and included; the incorporation of “AdBrite ads”:http://www.adbrite.com or “DoubleClick”:http://doubleclick.com ads into a site’s layout. These ads generate revenue for the publisher based on clicks per million visits. (Basically the number of clicks an ad gets based on a One Million views) Or bloggers can align themselves with large professional blogging networks like ProBlogger or “eMoms at home”:http://www.emomsathome.com/blog/, which will pay bloggers who bring their wealth of new readers to their networks. Or even the idea of bloggers selling local banner space to local restaurants and businesses to provide a local connection to their readers.
Some of the more unconventional ideas included incorporating Amazon.com’s referral program or an iTunes referral program to give bloggers a percentage of all purchases directed from the site. Web logs that deal with pop culture issues or deal directly with cooking can greatly benefit from this form of revenue, as it generates income based on content. This idea works hand in hand with sites that promote or review a variety of products.
If you are interested in ways to generate income on your web log, feel free to contact us. You don’t even have to be an existing client; we really enjoy helping people get the best from their web logs.
Hey! That’s why we call ourselves blogging experts.