The average lifespan for a web site design is roughly 1.5 to 2 years. Due to which, we have seen a bit of an influx of returning clients looking for touch-ups to their site. One such client was Linda Matthie of
of “Cookingwithfire.com”:http://www.cookingwithfire.com.

As one of the original roster of web sites launched during Armadillo‚Äôs inaugural year, the first cookingwithfire web site was built as a fairly straight-forward promotional site designed to showcase the company’s line of Mexican inspired cookbooks. It was one of our first web sites built with an integrated corporate newsletter and it was the first e-commerce site we built to use the “e-junkie commerce engine”:http://www.e-junkie.com/?r=5350.

Now, queue the redesign.

The new Cookingwith Fire Redesign has shifted the focus of away from a promotional site complimented by a small online market place, into a fully functional e-commerce web site.

By shifting the navigation from the left-hand side of the site to the top, key navigational information is now located in a more intuitive area. In addition, we have removed some of the unnecessary sidebar content and populated it with direct links to the site’s popular “newsletter articles”:http://www.cookingwithfire.com/bite-your-tongue-when-sharing-these-hot-sauce-tips/, the “existing hardcover product line”:http://www.cookingwithfire.com/the-fire-n-ice-cookbook/ and the “new E-Book Recipe line-up”:http://www.cookingwithfire.com/the-cooking-with-fire-product-line/.

The second aspect of the redesign was to improve the e-commerce interface to coincide with the release of 11 new “Recipe E-Books”:http://www.cookingwithfire.com/the-cooking-with-fire-product-line/. Using the upgraded *E-junkie* platform we were able to enhance the overal shopping experience, keeping users contained within the cookingwithfire environment and the removing the hassle of additional windows. We have also created easy to find *View Cart* buttons on each page and simple links to the iniduval product desctiptions.

We have been honoured to work with Linda and her popular Cookingwithfire brand for the second time in our short history. We’re currently working on implementing a new newsletter service for the next round of e-book recipes, in the hopes of enhancing the web sites reach and awareness.